2026-10-06T10:35:38Z https://api.figshare.com/v2/oai

oai:figshare.com:article/34047009 2026-10-01T16:33:51Z portal_1197 item_type_14 month_year_10_2026

Reconfiguring the product-service mix : servitisation strategies in medical devices Ivan Velikanov (24805096) Mairi Macintyre (24745192) Jannis Angelis (24745195) Product management -- Research Service industries -- Marketing Manufacturing industries Manufacturing industries -- Customer services Marketing Migrated from ePrints This study draws particular attention to the role of process analysis in business modelling to explore how, by undertaking customer- oriented service analysis, manufacturer of medical products follows a nonlinear path to servitisation contrary to the classic model to service provision. A structured literature review and following case study research were conducted to verify applicability of the existing product service models to a recognised leader in the production of orthopaedic implants. Semi-structured informal interviews with management and sales staff revealed the change point of product-service provision marked by evolution of both product and service components to establish more customer focused value proposition. The key element in the transition is the emerging consultancy service offering to support introduction of new products and capture critical process data for further solutions enhancement. Findings of the study indicate the need for existing servitisation concepts reconsideration. 2026-10-01T16:33:51Z Text Conference contribution 10.31273/wrap.34047009.v1 https://figshare.com/articles/conference_contribution/Reconfiguring_the_product-service_mix_servitisation_strategies_in_medical_devices/34047009 CC BY 4.0