2026-10-07T12:30:23Z https://api.figshare.com/v2/oai

oai:figshare.com:article/34043073 2026-10-01T10:38:39Z category_575 portal_316 item_type_3 month_year_10_2026

Table 1_Determinants of purchase intention for carbon neutral meat beef: an evaluation among Brazilian consumers.docx Michelyn Kawane Rosa Araújo (25155960) Diego Pierotti Procópio (12842820) Jéssica Romagnoli Freire Campos (25155963) Matheus Wemerson Gomes Pereira (25155966) Kamilla Silva Melo (25155969) Alexia Santos Barreto (25155972) Débora Andrade Silva (25155975) Luis Antônio França Barbacena (25155978) Food Packaging, Preservation and Safety environmental awareness purchase intention Structural Equation Modeling sustainable beef consumption theory of planned behavior traceability Background<p>Despite Brazil’s position as the world’s largest beef exporter, consumer purchase intention for Carbon Neutral Meat (CNM)-certified beef remains poorly understood. This study addresses that gap by examining the determinants of purchase intention for CNM-labeled beef among a sample of Brazilian consumers, extending the Theory of Planned Behavior (TPB) with sustainability-related constructs. Given the convenience and snowball sampling approach, findings should be interpreted as applying to the surveyed profile—predominantly young, highly educated, and female—rather than the general Brazilian population.</p>Methods<p>Data were collected through a national online survey (n = 703) and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The model incorporated eight latent constructs: attitude, subjective norms, perceived behavioral control, environmental awareness, animal welfare, traceability, consumer information level, and adoption of conservation technologies. Reliability and validity were confirmed through Composite Reliability (CR > 0.70) and Average Variance Extracted (AVE > 0.50).</p>Results<p>The model explained 62.5% of the variance in purchase intention (R² = 0.625; adjusted R² = 0.621). Six of the eight proposed hypotheses were supported. Attitude emerged as the strongest predictor (β = 0.306, p < 0.001), followed by environmental awareness (β = 0.255), perceived behavioral control (β = 0.161), subjective norms (β = 0.127, p = 0.001), traceability (β = 0.119, p = 0.005), and adoption of conservation technologies (β = 0.065, p = 0.058). Animal welfare and information level did not significantly influence purchase intention.</p>Implications<p>The findings advance an extended TPB framework for sustainable meat certification in a developing-country context and provide actionable insights for marketing strategies, certification bodies, and policymakers seeking to expand the CNM beef market, particularly among consumer segments with higher environmental awareness.</p> 2026-10-01T10:38:39Z Dataset Dataset 10.3389/fsufs.2026.1900587.s001 https://figshare.com/articles/dataset/Table_1_Determinants_of_purchase_intention_for_carbon_neutral_meat_beef_an_evaluation_among_Brazilian_consumers_docx/34043073 CC BY 4.0