2026-10-06T17:02:31Z https://api.figshare.com/v2/oai

oai:figshare.com:article/34034037 2026-09-30T16:37:29Z category_25534 category_25537 category_25996 category_25543 category_27649 category_25351 category_29920 category_28864 item_type_6 month_year_09_2026

Artificial Intelligence Adoption and Business Performance in European Tourism: Implications for Responsible Management and Business Leadership Farhad Rahmanov (21544622) Tourism management Tourism marketing Tourism economics Tourist behaviour and visitor experience Tourism policy Business analytics Business ethics Artificial intelligence not elsewhere classified Keywords: AI adoption, artificial intelligence, business leadership, business performance, digital transformation, responsible management, tourism business, tourism logistics <p dir="ltr">Business leadership and responsible management are becoming increasingly dependent on evidence-based decisions about whether, where, and under what organizational conditions artificial intelligence can create measurable business value in tourism. Despite the rapid diffusion of artificial intelligence, previous research provides limited cross-country evidence on whether general and function-specific adoption in tourism intermediation translates into realized performance gains and what these patterns imply for responsible managerial decision-making. This study examines how general artificial intelligence adoption and its use in marketing and sales, workflow automation and decision support, business administration and management, and logistics are associated with the performance of European travel agencies and tour operators.</p> 2026-09-30T16:37:29Z Text Journal contribution 10.6084/m9.figshare.34034037.v1 https://figshare.com/articles/journal_contribution/Artificial_Intelligence_Adoption_and_Business_Performance_in_European_Tourism_Implications_for_Responsible_Management_and_Business_Leadership/34034037 CC BY 4.0