2026-10-06T10:14:30Z https://api.figshare.com/v2/oai

oai:figshare.com:article/34031211 2026-09-30T10:21:47Z category_25543 item_type_3 month_year_09_2026

旅游市场情况调查 Tang Yuting (25143036) Tourist behaviour and visitor experience Senior tourism; Travel behavior; Travel attitude; Travel intention <p dir="ltr">This study develops an attitude–intention–behavior framework grounded in the Theory of Planned Behavior and Behavioral Reasoning Theory to examine seniors’ travel attitudes (TA), travel intention (TI), and travel behavior (TB). Using 600 survey responses, three studies employ structural equation modeling, hierarchical regression, and neural network analysis. Results show that reasons for (RF) positively influence TA, whereas reasons against (RA) and online information sources (OIS) negatively influence TA; OIS does not significantly affect RF or RA. Digital technology acceptance (DTA) positively predicts TI; gender and monthly income negatively predict TI. DTA predicts TB most strongly, followed by TI. The findings extend the framework theoretically and provide practical guidance for inclusive senior tourism services.</p> 2026-09-30T10:21:47Z Dataset Dataset 10.6084/m9.figshare.34031211.v1 https://figshare.com/articles/dataset/_/34031211 CC BY 4.0