2026-10-14T06:22:20Z https://api.figshare.com/v2/oai

oai:figshare.com:article/34010415 2026-09-28T06:48:20Z category_25438 item_type_3 month_year_09_2026

Dataset: Green Trust and Sustainable Purchase Intentions in Convenience Stores Óscar Anaya (13927980) Marketing management (incl. strategy and customer relations) sustainable purchase intention green trust convenience stores young consumers <p dir="ltr">Anonymized survey data (n = 385) supporting the article "Green Trust and Sustainable Purchase Intentions in Convenience Stores: An Extension of the Theory of Planned Behavior among College Students in an Emerging Market". Respondents were students aged 18–30 enrolled at Mexican universities who had visited a convenience store in the previous three months, recruited through an online panel and surveyed via QuestionPro between 19 and 30 June 2026.</p><p dir="ltr">Variables: 30 items measured on seven-point Likert scales (1 = strongly disagree; 7 = strongly agree): ecological consciousness (EC1–EC5), moral norm (MN1–MN4), green trust (GT1–GT5), attitude (ATT1–ATT4), subjective norm (SN1–SN4), perceived behavioral control (PBC1–PBC4) and sustainable purchase intention (INT1–INT4). EC5, the reversed NEP item, was excluded from the final measurement model (see the article). Grouping variables: ING_7500, monthly disposable income (1 = up to 7,500 MXN; 2 = over 7,500 MXN); FREC_GRP, visit frequency (1 = daily or several times a week; 2 = weekly or less). The file contains no personal identifiers.</p> 2026-09-28T06:48:20Z Dataset Dataset 10.6084/m9.figshare.34010415.v1 https://figshare.com/articles/dataset/Dataset_Green_Trust_and_Sustainable_Purchase_Intentions_in_Convenience_Stores/34010415 CC BY 4.0