2026-10-06T06:04:40Z https://api.figshare.com/v2/oai

oai:figshare.com:article/34004523 2026-09-30T00:30:13Z category_25543 portal_12 item_type_5 month_year_09_2026

Cesya Rizkika Parahiyanti: Young Adult Visitor Motivation at Religious Tourism Site: A Comparative Focused Ethnographic Study Cesya Rizkika Parahiyanti (18087436) Tourist behaviour and visitor experience motivation young adults religious tourism comparative focused ethnography pilgrim-tourist continuum <p dir="ltr">Two destinations, both theoretically identified as religious tourism sites, attract young adult visitors for markedly different reasons. Sunan Ampel, widely known as a centre of Islamic pilgrimage in Indonesia, continues to draw young adults with strong religious intentions, even though much prior literature suggests that non-religious motivations increasingly dominate young adults' visits to religious tourism sites. Maha Vihara Majapahit, a Buddhist worship site known for its large reclining Buddha statue, likewise attracts young adult visitors without a background in religious devotion. This poster presents preliminary findings from a comparative focused ethnography study addressing why young adults are drawn to visit religious tourism. Using multi-modal data collection, findings show that although the two sites differ substantially in visitors' underlying motivations, both integrate the sacred and the profane. At Sunan Ampel, strong religious motivation still moves young adults along the pilgrim–tourist continuum toward tourist-oriented activities such as culinary exploration and souvenir shopping. At Maha Vihara Majapahit, wondering also gives rise to curiosity about Buddhist ritual practice, even though participants neither adhere to nor practise the religion themselves.</p> 2026-09-30T00:30:13Z Image Poster 10.17608/k6.auckland.34004523.v2 https://figshare.com/articles/poster/Young_Adult_Visitor_Motivation_at_Religious_Tourism_Site_A_Comparative_Focused_Ethnographic_Study/34004523 CC BY 4.0