2026-10-06T07:27:12Z https://api.figshare.com/v2/oai

oai:figshare.com:article/33969280 2026-09-30T20:27:56Z category_25444 portal_12 item_type_1 month_year_09_2026

Liz Yingxue Zhao: Lumi: The Future of Online Surveys Yingxue Zhao (11445166) Marketing technology Chatbots Marketing surveys <p dir="ltr">The image represents my research into chatbot-administered surveys and the potential of conversational interfaces for marketing data collection. Lumi, the chatbot character, symbolises the use of an interactive and humanlike conversational agent to engage participants in the survey process. The speech bubbles represent the exchange of questions, thoughts, and responses, highlighting how information can be elicited through conversation rather than a traditional static questionnaire. The clean, modern design reflects the integration of technology and marketing research, while the friendly visual identity represents the potential for chatbots to create a more engaging and approachable survey experience.</p> 2026-09-30T20:27:56Z Image Figure 10.17608/k6.auckland.33969280.v2 https://figshare.com/articles/figure/Lumi_The_Future_of_Online_Surveys/33969280 CC BY 4.0