2026-10-06T08:56:10Z https://api.figshare.com/v2/oai

oai:figshare.com:article/33969085 2026-09-30T20:44:49Z category_25444 portal_12 item_type_1 month_year_09_2026

Liz Yingxue Zhao: Chatbots in Multi-Channel Information Elicitation Yingxue Zhao (11445166) Marketing technology Chatbots Marketing Channels Information Elicitation <p dir="ltr">The image illustrates how chatbots can strengthen information elicitation in marketing across different communication channels. At the centre, the chatbot represents a conversational, interactive, and personalised interface that engages users across online and digital channels. This interaction facilitates the elicitation of richer information, reflected in key outcomes such as willingness to disclose, completeness, response quality, and engagement. These outcomes can, in turn, support more accurate customer insights, improved decision-making and personalisation, and higher response and completion rates. The image also highlights the theoretical foundations underpinning the research, such as Uncanny Valley Theory, etc. Overall, the visual captures the research focus on understanding how chatbot characteristics and channel contexts can shape users' responses and enhance the effectiveness of information collection in marketing.</p> 2026-09-30T20:44:49Z Image Figure 10.17608/k6.auckland.33969085.v2 https://figshare.com/articles/figure/Chatbots_in_Multi-Channel_Information_Elicitation/33969085 CC BY 4.0