2026-10-12T01:29:43Z https://api.figshare.com/v2/oai

oai:figshare.com:article/33957522 2026-09-21T17:43:45Z category_39 category_45 category_734 category_106 portal_5 item_type_3 month_year_09_2026

<p>Demographic profile of the respondents.</p> Sai-Leung Ng (25084821) Ecology Sociology Biological Sciences not elsewhere classified Science Policy various behavioral models offers practical recommendations mediates purchasing decisions highly competitive duty free retail environment attracted growing attention directly affect behavior secondhand clothing purchase sustainable consumption implications secondhand clothing consumption model </ p secondhand clothing sustainable consumption consumer behavior xlink "> study extends study contributes risk perceptions results indicate relative importance price consciousness price advantage perceived risk online survey neither affects negligible role less pronounced indirect effect hong kong findings suggest economic factors economic considerations 545 respondents <div><p>As secondhand clothing gains popularity, its environmental and sustainable consumption implications have attracted growing attention. Various behavioral models have been used to explain and predict secondhand clothing purchases. However, many studies overlook contextual factors that directly influence secondhand purchase and mediate the impact of psychological factors on consumer behavior. This study extends the Knowledge-Attitude-Practice (KAP) model by incorporating two contextual factors to examine the structural relationships among knowledge, attitude, price consciousness, perceived risk, and secondhand clothing purchase behavior. Based on an online survey of 545 respondents in Hong Kong, the study employs structural equation modeling (SEM) to analyze these relationships. Results indicate that environmental knowledge and perceived risk directly influence secondhand clothing purchase behavior. Although attitude does not directly affect behavior, it exerts an indirect effect through perceived risk. Price consciousness, however, neither affects nor mediates purchasing decisions. These findings suggest that secondhand clothing purchase in Hong Kong is driven more by environmental knowledge and risk perceptions than by economic considerations. The negligible role of price consciousness may reflect Hong Kong’s highly competitive duty-free retail environment, where the price advantage of secondhand clothing is less pronounced. This study contributes to the literature by demonstrating how contextual market conditions shape the relative importance of psychological and economic factors in sustainable consumption and offers practical recommendations for promoting secondhand clothing adoption in Hong Kong.</p></div> 2026-09-21T17:43:40Z Dataset Dataset 10.1371/journal.pone.0356518.t002 https://figshare.com/articles/dataset/_p_Demographic_profile_of_the_respondents_p_/33957522 CC BY 4.0