2026-10-08T09:42:25Z https://api.figshare.com/v2/oai

oai:figshare.com:article/33942406 2026-09-19T12:36:17Z category_25435 category_25444 category_29269 item_type_3 month_year_09_2026

TikTok and YouTube video engagement benchmarks 2026: likes per video by follower band and 14-day view velocity by subscriber band Emirhan Güven (25074274) Emirhan Güven (25074277) Marketing communications Marketing technology Communication and media studies not elsewhere classified TikTok YouTube engagement rate likes per video views per day view velocity follower band social media benchmark creator economy open data <p>Percentile benchmarks of short and long video engagement measured on 19 September 2026 across the Pinlyx Data API catalogues. TikTok: lifetime likes divided by lifetime videos, per account, reported absolutely and as a percent of followers, with p25/p50/p75/p90, sample size, median followers and median videos for five follower bands (under 10k to over 10M) across 21,657 measured accounts; the median account under 10,000 followers collects likes worth 15.9% of its followers per video, the median 1M-10M account 2.1%. YouTube: views added across the whole back catalogue over a 14-day window, divided by days spanned, per channel, with p10/p25/p50/p75/p90, p99, maximum and the full 101-point quantile ladder for three subscriber bands from one million subscribers (4,903 channels, 100% coverage); medians of 119,146, 449,186 and 2,094,581 views a day. Also included: the band distribution of the 100 largest one-day audience gains per platform on 19 September 2026 (no account names), the platforms' own measurement precision notes (YouTube subscriber counts rounded to three significant figures; TikTok counters rounded above one million until 24 August 2026), and the API's block-sample catalogue facets labelled approximate. The catalogues are built from lookups and monitoring and do not represent either platform as a whole. CSV (summary tables, one file with a platform column) and JSON (full dataset). CC BY 4.0.</p><p>Method, tables and charts: <a href="https://pinlyx.com/research/tiktok-youtube-benchmarks-2026">https://pinlyx.com/research/tiktok-youtube-benchmarks-2026</a>. Archived on Zenodo under DOI 10.5281/zenodo.22844602. Published by Pinlyx under CC BY 4.0.</p> 2026-09-19T12:36:17Z Dataset Dataset 10.6084/m9.figshare.33942406.v1 https://figshare.com/articles/dataset/TikTok_and_YouTube_video_engagement_benchmarks_2026_likes_per_video_by_follower_band_and_14-day_view_velocity_by_subscriber_band/33942406 CC BY 4.0