2026-10-14T21:55:11Z https://api.figshare.com/v2/oai

oai:figshare.com:article/33942403 2026-09-19T12:36:12Z category_25435 category_25444 category_29269 item_type_3 month_year_09_2026

Instagram Engagement Rate Benchmarks 2026: percentiles by follower band, measured on 7,669 accounts Emirhan Güven (25074274) Emirhan Güven (25074277) Marketing communications Marketing technology Communication and media studies not elsewhere classified Instagram engagement rate social media benchmarks follower bands Reels carousel posting cadence creator economy open data social media analytics <p>Engagement-rate benchmarks for public Instagram accounts, measured rather than quoted. For 7,669 accounts in the Pinlyx Data API catalogue, the rate is (mean likes + mean comments) per post divided by followers, times 100, over the most recent posts held for each account (12 for 97.6% of them). The dataset reports the 25th, 50th, 75th and 90th percentile for five follower bands (under 10K: median 19.3%, n=224; 10K-100K: 6.4%, n=1,214; 100K-1M: 3.5%, n=3,260; 1M-10M: 2.0%, n=2,423; above 10M: 1.0%, n=548), an independent recomputation of the same percentiles from a full listing walk of the 24,101-account catalogue, the share of accounts that had not posted for 30, 90 or 365 days when crawled (11.9%, 4.9%, 1.2% of 21,664), posting cadence by band from a stratified 1,500-account sample (median 0.7 posts per week; 57.6% post less than weekly) and within-account post-format performance (reels 44.4% of posts; on accounts posting both, carousels out-earn reels in likes and comments on 60.6% of 467 accounts). Follower counts were read between 29 August and 19 September 2026. The catalogue is a set of accounts collected for discovery and monitoring, weighted toward creators and public figures, and is not a random sample of Instagram; the limits section of the accompanying page states this and sets the figures next to published brand-account benchmarks. CSV (every figure at full precision) and JSON (with provenance per table). CC BY 4.0.</p><p>Method, tables and charts: <a href="https://pinlyx.com/research/instagram-engagement-benchmarks-2026">https://pinlyx.com/research/instagram-engagement-benchmarks-2026</a>. Archived on Zenodo under DOI 10.5281/zenodo.22844600. Published by Pinlyx under CC BY 4.0.</p> 2026-09-19T12:36:12Z Dataset Dataset 10.6084/m9.figshare.33942403.v1 https://figshare.com/articles/dataset/Instagram_Engagement_Rate_Benchmarks_2026_percentiles_by_follower_band_measured_on_7_669_accounts/33942403 CC BY 4.0