2026-10-14T07:47:45Z https://api.figshare.com/v2/oai

oai:figshare.com:article/33881383 2026-09-17T09:48:29Z category_25438 item_type_3 month_year_09_2026

Data Set Research Moderated Mediation vera sitio (22251955) Marketing management (incl. strategy and customer relations) Digital Marketing Digital Literacy <p dir="ltr">This study examines how digital literacy influences consumers’ responsiveness to digital marketing through online trust and how perceived social media influence conditions the relationship between digital literacy and online trust. Using a cross-sectional research design, we surveyed Generation Z students in Indonesia and employed partial least squares structural equation modeling (PLS-SEM) and moderated mediation analysis to test the proposed relationships.</p> 2026-09-17T09:48:29Z Dataset Dataset 10.6084/m9.figshare.33881383.v1 https://figshare.com/articles/dataset/Data_Set_Research_Moderated_Mediation/33881383 CC BY 4.0