2026-10-07T01:00:49Z https://api.figshare.com/v2/oai

oai:figshare.com:article/33306465 2026-09-13T09:13:11Z category_25543 item_type_3 month_year_09_2026

Replication data and code for: Modelling hunters' perceptions, cognitive-affective image and loyalty in Sierra Morena driven-hunt tourism José Rafael Caro Barrera (23046208) Jesús Claudio Pérez Gálvez (10157975) Tourist behaviour and visitor experience Destination image Tourist loyalty Cognitive-Affective model Regional tourism Structural Equation modeling Hunting tourism Replicable research <h3 dir="ltr"><b>RESEARCH PROTOCOL for the Cognitive-Affective-Conative (CA) Mediation Model's Hunting Tourism</b></h3><p dir="ltr"><br></p><p dir="ltr">This dataset and analysis code accompany a study examining whether the cognitive-affective(-conative) model of destination image — widely validated in cultural, sun-and-beach, ecotourism, and adventure-tourism contexts — extends to hunting tourism, a specialised and socially controversial activity where image formation has not previously been tested under this framework.</p><p dir="ltr">Survey data were collected from 288 hunters and participants at eleven driven hunts (monterías) held on hunting estates across Sierra Morena, Córdoba province, Spain, between October 2025 and February 2026. A structural equation model (estimated in JASP/lavaan, MLR estimator, FIML for missing data) specifies hunting-specific motivation (MOT) as a predictor of a second-order cognitive image of the hunting experience (CIH) — itself built from hunting effectiveness, infrastructure and accessibility, and service quality and hospitality — which in turn predicts satisfaction (STS) and, jointly with satisfaction, destination loyalty (LYL).</p><h4 dir="ltr">All four hypothesised structural paths were supported: motivation significantly predicted cognitive image, though with a small effect size; cognitive image strongly predicted satisfaction and, to a lesser extent, loyalty directly; and satisfaction strongly predicted loyalty, partially mediating the effect of cognitive image on loyalty. The comparatively weak motivation→image path is interpreted as a self-selection effect: unlike conventional tourism samples, driven-hunt participants are overwhelmingly experienced hunters (roughly three-quarters with over a decade of experience), leaving little variance for motivation to explain in how the experience is subsequently evaluated. Service quality and hospitality emerged as the strongest first-order driver of cognitive image, ahead of infrastructure/accessibility and hunting effectiveness — pointing destination managers toward socio-cultural and hospitality investment over motivational marketing aimed at an already-committed visitor base.</h4><p dir="ltr">The deposit includes the anonymised survey dataset, the R script (lavaan-based) replicating the structural model, the SPSS codebook, a study-area map, and a README documenting the full data-to-model workflow, to support independent replication of the reported structural paths, fit indices, and reliability statistics.</p> 2026-09-13T09:13:11Z Dataset Dataset 10.6084/m9.figshare.33306465.v2 https://figshare.com/articles/dataset/Replication_data_and_code_for_Modelling_hunters_perceptions_cognitive-affective_image_and_loyalty_in_Sierra_Morena_driven-hunt_tourism/33306465 CC BY 4.0