2026-10-13T03:51:22Z https://api.figshare.com/v2/oai

oai:figshare.com:article/32666538 2026-09-20T11:35:04Z category_25426 item_type_3 month_year_09_2026

DATA:The Effect of Local Cultural Symbols on Consumer Brand Response yisheng wang (24201729) Consumer behaviour global brands Local Ornamental Cultural Symbols Social Distance Local Brands Brand Prestige Global Identity <p dir="ltr">Data were collected from five Studies with consumers to examine the effects of local ornamental cultural symbols (LOCS) on consumer response toward global and local brands. The studies employed experimental methods and were analyzed using ANOVA, ANCOVA, mediation, and moderation analyses. All data have been anonymized and were collected in accordance with institutional ethical guidelines.</p> 2026-09-20T11:35:04Z Dataset Dataset 10.6084/m9.figshare.32666538.v2 https://figshare.com/articles/dataset/DATA_The_Effect_of_Local_Cultural_Symbols_on_Consumer_Brand_Response/32666538 CC BY 4.0