2026-08-08T06:52:30Z https://api.figshare.com/v2/oai
oai:figshare.com:article/14605074 2023-02-06T10:41:46Z category_30376 category_30397 category_30409 portal_549 item_type_3 month_year_02_2023
10.5522/04/14605074.v2 https://figshare.com/articles/dataset/Hunt-Vitell_s_General_Theory_of_Marketing_Ethics_Predicts_Attitude-Behaviour_Gap_in_Pro-Environmental_Domain/14605074 https://ndownloader.figshare.com/files/28038273 https://ndownloader.figshare.com/files/39026408 10.3389/fpsyg.2022.732661 10.3389/fpsyg.2022.732661 Zaikauskaite, Laura Laura Zaikauskaite Butler, Gemma Gemma Butler Helmi, Nurul F. S. Nurul F. S. Helmi Robinson, Charlotte L. Charlotte L. Robinson Tsivrikos, Dimitrios Dimitrios Tsivrikos Devlin, Joseph T. Joseph T. Devlin <![CDATA[Hunt-Vitell’s General Theory of Marketing Ethics Predicts ‘Attitude-Behaviour’ Gap in Pro-Environmental Domain]]> Decision making Community psychology Social psychology moral judgement Pro-environmental behaviour climate change Hunt-Vitell General Theory of Marketing Ethics attitude-behaviour gap Decision Making Social and Community Psychology 2023-02-06 2023-06-01 Dataset 2021 University College London The excel file includes variables for testing the effectiveness of Hunt-Vittel's General marketing Theory of marketing Ethics in Pro-Environmental domain. The data are collected from 612 MTurk participants. The data includes the following variables: Pro-environmental Behaviours, Pro-environmental Intentions, Ethical Evaluation, Deontology, Teleology, and Demographics.


The word file includes experimental protocol and 10 environmental dilemmas.


Data is used for the following publication:

Zaikauskaitė, L., Butler, G., Helmi,  N. F., Robinson, C. L., Treglown, L., Tsivrikos, D., & Devlin, J. T.  (2022). Hunt–Vitell’s General Theory of Marketing Ethics Predicts  “Attitude-Behaviour” Gap in Pro-environmental Domain. Frontiers in psychology, 13.

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